• NW-NJSBDC

Retailers Plan for Halloween


Ever wonder why those "pop-up" specialty stores actually take the time and money to set up shop for just a few weeks/months. Well obviously it has to pay off big time AND IT DOES!. But like anything else in the retailing marketplace, it takes careful planning and insights into what those fickle consumers want. This is the year of the SUPERHERO. Take a look at what the numbers are saying.

#retailspending

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