Result Trends in Social eCommerce
So now that over 70% of retail marketers are using social media to drive sales, what's been the impact? Well, less and less of those surveyed are actually expecting sales conversion. So what's the point of the push for "social property" and presence. In the old days, we spoke of "softening" the market. Could that be the emerging role of Social Media Commerce? Here's what eMarketer Retail has to say about it.