Content For You & Your Business


Welcome to our Newsletter! Below are the latest articles and insights from our recent newsletter. Material is drawn from through out the web with content hand selected by our Advisers. 

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The New Jersey Economic Development Authority recently announced new initiatives to support businesses impacted by COVID-19.  The New Jersey Business & Industry Association, the New Jersey State Chamber of Commerce and the Commerce & Industry Association of New Jersey are partnering for a special webinar conversation with NJEDA CEO Tim Sullivan, on March 31 at 4:00 p.m. ...

By Henk Campher, Hootsuite

A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The topic? How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales...

By Rhonda Abrams, CEO PlanningShop

The nonprofit organization Kiva provides 0% interest loans to small businesses worldwide. They are expanding eligibility and the amount of loans provided during this crisis. For more information...

Facebook Grants For Small Businesses

By Rhonda Abrams, CEO PlanningShop


Facebook has announced they will be providing $100 million in cash grants or advertising to small businesses. For more information go to...

By Rhonda Abrams, CEO PlanningShop

Treasury Secretary Mnuchin said that both individuals and corporations could defer income tax payments for 90 days. I will look for more details...

Apply for a Grant as She’s Next Empowered by Visa Goes Big in 2020

By She's Next


Happy International Women’s Month! Here at She’s Next Empowered by Visa, we believe that every month – and every day – is about empowering women business owners around the globe, and that everyone of us has the power to be our best every single day...

New Jersey Launches First Research Asset Database,



This free database will help entrepreneurs and businesses discover thousands of experts in science, technology, engineering and mathematics and collaborate with our top five participating universities: Princeton, Rutgers, Rowan Universities, New Jersey Institute of Technology, and Stevens Institute of Technology. is sponsored by New Jersey’s Office of the Secretary of Higher Education and the New Jersey Economic Development Authority. 

Coronavirus Impacts Business Resources



Recommended strategies for employers to use now, according to the Centers for Disease Control... 

12 Benefits of Email Marketing Your Marketing Team Must Know

By Rebecca White


You might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments.

Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. 

In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email...

NJCPA Reminds Small Business Owners About Tax-Saving Benefits of the New Pass-Through Law



The New Jersey Society of Certified Public Accountants (NJCPA) reminds taxpayers about specific tax-saving benefits available from the new Pass-Through Business Alternative Income Tax Act (S3246), which was signed by Governor Murphy on Jan. 13. While the new law does not apply to single-member LLCs or sole proprietorships, if these businesses add a partner  — even for a 1-percent ownership stake — or in the case of a single member LLC, elect to be treated as a Subchapter S corporation, they could qualify for tax-saving benefits. The new legislation allows flow-through entity business owners (taxed as an S corporation or partnership) to pay New Jersey state and local taxes (SALT) on profits from the business at the entity level instead of at the individual level — a savings that can amount to thousands of dollars per year per taxpayer because there is no limit on SALT deductions for businesses on the federal level. The legislation was initiated to offset tax challenges from the Tax Cuts and Jobs Act (TCJA), which capped SALT deductions for individuals at $10,000...

Reach Relevant Audiences With Facebook Ads

By Facebook


When you advertise with Facebook products, you get to define the audience you want to reach. It's one of the most important and powerful things you can do to maximize the value of your effort. Before you decide who you want to reach with your Facebook ads, you'll want to think about your current customers. Who are they? Use that information to define an audience for your Facebook ad. This information will help you reach people who are likely to be interested in what you're selling.

SBDC Impact

By America's SBDC

Businesses that partner with America’s SBDCs get started, create jobs, access capital, grow sales and prosper. To learn more about the economic impact of America’s nationwide network of SBDCs...

The 3 Types of Ad Audiences

By Facebook


When you create your ad set, it's important to choose the audience who will see your ads. Your choices will apply to all of the ads in your ad set. You don't choose specific people for an audience, but you do specify characteristics of people who are apt to be interested in your products, services or events. These are the people most likely to find value in your ad.


21 Ways to Make Your Website Better

By Constant Contact


Your website is a reflection of your small business – whether you’re a brick & mortar shop or in ecommerce it can be a deal breaker.

How To Create a Core Audience in Ads Manager

By Facebook

Learn about the main categories and characteristics that make up a core audience.

Setting SMART Goals: The 5 Biggest Mistakes You Can Make

By Felicia Sullivan


Let's move dreams and vision boards to actionable, tangible results. Beware of these five massive mistakes that can derail your efforts.

How To Choose an Audience for Your Facebook Ad

By Facebook


Learn how to define the best possible audience for your ad to optimize your ad reach.

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