The New Jersey Economic Development Authority recently announced new initiatives to support businesses impacted by COVID-19. The New Jersey Business & Industry Association, the New Jersey State Chamber of Commerce and the Commerce & Industry Association of New Jersey are partnering for a special webinar conversation with NJEDA CEO Tim Sullivan, on March 31 at 4:00 p.m. ...
A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The topic? How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales...
Apply for a Grant as She’s Next Empowered by Visa Goes Big in 2020
By She's Next
Happy International Women’s Month! Here at She’s Next Empowered by Visa, we believe that every month – and every day – is about empowering women business owners around the globe, and that everyone of us has the power to be our best every single day...
New Jersey Launches First Research Asset Database, ResearchwithNJ.com
This free database will help entrepreneurs and businesses discover thousands of experts in science, technology, engineering and mathematics and collaborate with our top five participating universities: Princeton, Rutgers, Rowan Universities, New Jersey Institute of Technology, and Stevens Institute of Technology. ResearchwithNJ.com is sponsored by New Jersey’s Office of the Secretary of Higher Education and the New Jersey Economic Development Authority.
NJCPA Reminds Small Business Owners About Tax-Saving Benefits of the New Pass-Through Law
The New Jersey Society of Certified Public Accountants (NJCPA) reminds taxpayers about specific tax-saving benefits available from the new Pass-Through Business Alternative Income Tax Act (S3246), which was signed by Governor Murphy on Jan. 13. While the new law does not apply to single-member LLCs or sole proprietorships, if these businesses add a partner — even for a 1-percent ownership stake — or in the case of a single member LLC, elect to be treated as a Subchapter S corporation, they could qualify for tax-saving benefits. The new legislation allows flow-through entity business owners (taxed as an S corporation or partnership) to pay New Jersey state and local taxes (SALT) on profits from the business at the entity level instead of at the individual level — a savings that can amount to thousands of dollars per year per taxpayer because there is no limit on SALT deductions for businesses on the federal level. The legislation was initiated to offset tax challenges from the Tax Cuts and Jobs Act (TCJA), which capped SALT deductions for individuals at $10,000...
When you advertise with Facebook products, you get to define the audience you want to reach. It's one of the most important and powerful things you can do to maximize the value of your effort. Before you decide who you want to reach with your Facebook ads, you'll want to think about your current customers. Who are they? Use that information to define an audience for your Facebook ad. This information will help you reach people who are likely to be interested in what you're selling.
When you create your ad set, it's important to choose the audience who will see your ads. Your choices will apply to all of the ads in your ad set. You don't choose specific people for an audience, but you do specify characteristics of people who are apt to be interested in your products, services or events. These are the people most likely to find value in your ad.
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As a client, you are entitled to expert, professional assistance from our experienced business advisors in functional areas related to strategic growth, economic sustainability, marketing success and capital access opportunities. We require our staff and consultants to have first hand experience running SMBs; they must also have the prerequisite business education. Our goal is simply to help your business achieve your desired level of revenue, profit and employment.